How a College Student Turned a Sunk Cost into $3 Billion

What do you do when you’re convinced your path is the right one, but the signals suggest otherwise?

There was a moment in my conversation with WHOOP founder and CEO, Will Ahmed, listening to him retell the story of how he grew his business, when I heard him standing at this crossroads.

Look back at the time he was faced with competing as a 22-year old startup founder against Apple, Nike, Adidas, Fitbit and Under Armour and it may have seemed like trying to leap over Mt. Everest. On top of that, he was spending tens of millions of dollars to develop the technology without much to show for it.

Most of his friends — but especially his investors tried to persuade him to pivot or at least make a product that wasn’t as niche as WHOOP was designed to be as a tool for recovery. Critics were loud and strongly suggested that Ahmed expand the tech to be able to do what Apple Watch or the Nike Fuel Band could do in order to compete.

But Will stuck to his game plan and ended up outwitting and outlasting all of the behemoths in the category and is now worth $3 billion dollars.

How did Will Ahmed do it?

Watch the full-length video or listen to the podcast to learn valuable business lessons that you might be able to implement into your plan!

Don’t forget to leave me a comment or ask a follow up question in the comments of the video. I’d a appreciate a quick rating ⭐️⭐️⭐️⭐️⭐️ on the audio side too so more people can discover our stories! Check it out on ITunes, Spotify, Audible, Google Podcasts, Player FM, iHeart Radio and wherever you listen!

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