MrBeast strikes Amazon deal for biggest competition series in TV history

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If you’re new here this is the place to come to learn how to build your brand from some of the smartest people who have already done it. 

One of the best ways to learn is to model the people who are already doing what you want to do… take a page from their playbook…do what they do but make it your own. Get it?

In this episode of the podcast I talk to Reed Duchscher who is famous for being the media company behind MrBeast.

Why is this important?

Mr Beast, aka Jimmy Donaldson, a 25 year-old man is arguably and currently the most popular human on the planet via his wildly successful Youtube channel.

Jimmy recently struck an Amazon Prime deal to create the biggest competition series in TV history. The deal is worth about $100 million, which is not a lot of dough for MrBeast who is reported worth $20 billion.

Jimmy’s new venture is a big deal because this will be the latest (and potentially greatest) attempt by an internet creator to move to more traditional forms of entertainment.

Many have tried to cross the chasm and failed. But recently like in the case of the Paul brothers, Logan and Jake, there’s a path trodden that wasn’t there before. Logan launched Prime with Youtuber friend, KSI in January 2022 and the brand is worth multi-billions.

Jake Paul, whether you believe it’s a stunt or not, is fighting the G.O.A.T., Mike Tyson who will be 58 years old when he fights the 27 year-old on Netflix in the summer sports spectacle of the year.

Brand building lessons are all around us — take notes!

I like to treat things like I’m at the farmer’s market on the weekend. I don’t buy everything. I just get what looks good for me and is within my budget and plans.

Hope that helps you!

As always, my audio podcast and video series Behind the Brand is about helping you grow your self and biz. It’s a $0 cost solution designed for you to learn from some of the smartest and most successful people on the planet. I hope you’re taking full advantage of it!

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