Why is McDonald's suddenly having so much success on TikTok?

Hi everyone,

Why is McDonald's suddenly having so much success on TikTok? How did Mark Zuckerberg go from public enemy #1 to a gym bro you might want to hang out with?

On the latest episode of Behind the Brand podcast I have one of the best brand marketing & advertising jam sessions I've had in a while with the incomparable Brandon Resnick, who is one of the smartest marketers in the game. We discuss case studies from his VaynerMedia past; current WeWork gig; the Twitter rebrand fiasco; QSR space; Netflix and more. You can listen on Spotify: https://bit.ly/podcastBTB , iTunes: apple.co/3OWJ0bj or wherever you get your podcasts.

ICYMI - You can read all my previous articles on Inc. Magazine; watch my video interviews or listen to the podcast on ITunes, Spotify, Audible, Google Podcasts, Player FM, iHeart Radio and wherever you listen!

P.S. If you’d like to chat about what I’m doing in my production company to help companies with products and services reach customers and grow their audiences, just send me a note!

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Special thanks to this week’s partner WeWork!

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To redeem this offer, visit https://we.co/behindthebrand and download the WeWork On Demand App. Use the code BryanAA30 at checkout by to receive a discount off your booking. Valid on one workspace booking. Terms apply.